Why Procreate’s Stand Against AI Art Matters More Than Ever

Procreate is making a bold statement by keeping AI out of its creative tools.

While other platforms like Wacom rush to integrate AI into their products, Procreate is taking a stand for what really matters—human creativity.

A surprise, but a welcome one, as every software and hardware company tries best to shoehorn AI in to mixed results.

Let’s be honest: AI in art is a double-edged sword. Sure, it can churn out relatively impressive visuals at lightning speed, but at what cost?

When you strip away the human element from art, what’s left?

A soulless imitation of creativity that might look good on the surface but lacks the depth and authenticity that only a human hand can bring.

Supporting Human Creativity

Procreate’s CEO, James Cuda, hit the nail on the head when he said, “We believe we’re on the right path supporting human creativity.” And he’s absolutely right.

Procreate is staying true to what art is supposed to be—a reflection of human experience, emotion, and imagination.

For many, the idea of using AI in art feels fundamentally wrong, and for good reason.

Art is personal.

It’s about pouring your soul onto the canvas, whether that canvas is digital or physical. AI can replicate techniques and styles, but it can’t replicate the heart and soul of the artist.

And that’s where Procreate’s decision not to use AI becomes so significant—it’s a rejection of the idea that art can be boiled down to algorithms and code.

The world is becoming more automated, and so Procreate’s stance is refreshing.

They’re not interested in letting AI take over the creative process. Instead, they’re focused on empowering artists with tools that enhance, rather than replace, their unique creative vision.

This is more than just a business strategy—it’s a commitment to the essence of what makes art, art.And let’s not overlook the fact that Cuda himself admitted, “We don’t exactly know where this story’s gonna go, or how it ends.”

This isn’t a company that’s blindly following trends. Procreate is willing to take risks to preserve what matters most—the artist’s voice.

In an industry obsessed with what’s possible, Procreate is focused on what’s right.

As AI continues to infiltrate creative industries, Procreate’s stance could very well set the tone for the future of digital art.

They’re sending a clear message: creativity should be human, and art should be personal. By standing firm on this belief, Procreate is challenging the status quo and reminding us all that true artistry can’t be automated.

In the end, Procreate’s refusal to embrace AI is more than just a rejection of technology—it’s a defense of the human spirit in the creative process.

And in a world on its way to machine domination that might just be the most important stand of all.