Webflow’s New Pricing Strategy: Progress or Profit Overreach?

TLDR; Webflow’s ambitious shift to a Website Experience Platform comes with significant pricing and product changes—but not everyone’s convinced they’re for the better. Users are grappling with higher costs, removed features, and confusion about what it all really means.

Webflow has always been a favourite among designers and developers who want to create stunning websites without code.

But with its latest updates, the company is leaving many users wondering if it’s evolving too far away from their needs—and their budgets.

The announcement that Webflow is transitioning into a full-fledged “Website Experience Platform” (WXP) sounds promising on the surface.

But beneath the buzzwords are hefty price hikes, feature cuts, and confusing add-ons. Here's a breakdown of what's new and why users are feeling left behind.

What’s Changing?

Webflow’s updates, introduced at Webflow Conf 2024, include sweeping changes to pricing and functionality:

Workspace Plans Overhaul: User limits have been removed, replaced with tiered “seat” pricing: full, limited, and free. This change is supposed to offer flexibility, but for many, it translates into unexpected costs when adding new team members.

Feature Redistribution: Features like password protection and advanced roles are now locked behind pricier plans, with Freelancer and Core users losing access to tools they’ve long relied on.

Deprecating Legacy Tools: Webflow Logic and User Accounts are being phased out in favour of third-party integrations like Zapier and Memberstack. While this might streamline development for Webflow, it adds complexity and costs for users.

Bandwidth and CMS Limits: Changes to bandwidth caps and CMS item add-ons have further frustrated long-time users. For instance, Business Site plans now cap bandwidth at 100GB (down from 400GB), requiring users to purchase additional bandwidth if they exceed limits.

Why Users Are Upset?

For many, these changes feel like a bait-and-switch.

Webflow is pushing its platform as a comprehensive, enterprise-level tool, but the price jumps and removed features alienate the small teams and freelancers that built its loyal user base.

One freelancer on the Webflow forums noted, “I’m being forced into upgrades I don’t need just to keep the tools I’ve always used.”

Others have pointed out that the transition to paid seat types is not as "flexible" as Webflow claims—it's a thinly veiled price increase. And the removal of core features like User Accounts?

That’s a headache for small businesses that now have to pay extra for integrations they didn’t budget for. Webflow says these changes are about aligning with industry needs and ensuring their platform scales with users.

Features like expanded page limits and localisation support are part of their broader vision to empower website creation.

They’ve also promised better collaboration tools like Edit Mode and “client seats” for agencies. But for users who don’t need these extras, it feels like paying for someone else’s wishlist.

The Big Question: Is Webflow Worth It?

Webflow is evolving, but the question remains: are they outpricing their audience?

Loyal users who loved Webflow for its simplicity and affordability are now weighing alternatives like Webflow’s newer rival, Divhunt, which prioritises speed and cost-effectiveness. For Webflow to regain trust, they’ll need more than promises of a brighter future.

Transparent communication, grandfathered pricing for long-time users, and more practical, accessible features would go a long way toward keeping the community happy.

The message is clear: ambition is great, but not at the expense of the people who got you where you are.