User Experience

Personas help move design from "What do we like?" to "What do they need?"

A jet should be simple enough for a mechanic in the field to repair it with basic tools

Authentication should be invisible when done right. Instead, it’s often frustrating, tedious, and riddled with unnecessary steps. Let’s fix that

Ethical social networks thrive when design puts users before engagement

Ten tips as I look back at my transition from junior to intermediate