Brands Missing the Mark: Cultural Missteps in Advertising
Here's what not to do if you want to avoid offending cultures you're not familiar with
Branding
Apple's iPad Pro Ad Hits a Cultural Wall in Japan
Apple's iPad Pro ad stumbles on Japan's reverence for creative tools
Hard©ore: Triakis Extended Font Now Available For Your Design Projects
DANGER AHEAD
The Iconic VAIO Logo: A Study in Minimalist Perfection
VAIO's ingenious logo brilliantly fuses minimalism, analogue/digital symbolism, and rich conceptual meaning
Wipeout Odyssey: The History of Anti-Grav PlayStation Racing
A nostalgic look into the Wipeout series on the original PlayStation
WHSmith's Rebrand: A Closer Look at the Trial, Challenges, and the Path Forward
Word on the street has it that the half-arsed attempt at rebranding is a bit shite
Contender Eliminated: Deconstructing the Controversy Around THOSE Wipeout Ads
Some experiences were created and intended for a market of nine-to-fivers who moonlit as night-trippers. They wanted something edgier and cooler, and Sega and Nintendo's output was anything but.