Branding
Sony Design: In 1981, Sony Asked The Public To Redesign Their Logo
Sony dared global designers to revamp their logo, but the bold move didn't stick
Branding
Game Design
Someone Vectorised the Original Artwork for Wipeout
And it's just as gorgeous as you could imagine.
Branding
Nationwide Rebranding: A Controversial Transformation
Nationwide's recent rebrand sparks debate as it shifts from a community-focused approach to a 'challenger bank' look
Branding
Branding: Grand Theft Auto 2 Sales Slumped and Rebranding Helped Turned the Tide
The Grand Theft Auto series is an undisputed giant. But did you know that even this iconic franchise had its share of challenges?