Branding
Verizon Has a New Logo
There's some new branding on the Verizon
Branding
Branding
Lionel Messi's 'Mas+' Hydration Drink: Innovation or Imitation?
The greatest footballer in the world launches, alleged, Prime ripoff.
Branding
Sony's Audacious "Mountain" Ad Pushed PS2 to New Heights
Sony's 2003 "Mountain" ad for PlayStation 2 used a $5 million budget and groundbreaking VFX to rebrand the console
Branding
Brands Missing the Mark: Cultural Missteps in Advertising
Here's what not to do if you want to avoid offending cultures you're not familiar with
Branding
Apple's iPad Pro Ad Hits a Cultural Wall in Japan
Apple's iPad Pro ad stumbles on Japan's reverence for creative tools
Game Design
Hard©ore: Triakis Extended Font Now Available For Your Design Projects
DANGER AHEAD
Branding
The Iconic VAIO Logo: A Study in Minimalist Perfection
VAIO's ingenious logo brilliantly fuses minimalism, analogue/digital symbolism, and rich conceptual meaning
Game Design
Wipeout Odyssey: The History of Anti-Grav PlayStation Racing
A nostalgic look into the Wipeout series on the original PlayStation
Branding
WHSmith's Rebrand: A Closer Look at the Trial, Challenges, and the Path Forward
Word on the street has it that the half-arsed attempt at rebranding is a bit shite
Branding
Contender Eliminated: Deconstructing the Controversy Around THOSE Wipeout Ads
Some experiences were created and intended for a market of nine-to-fivers who moonlit as night-trippers. They wanted something edgier and cooler, and Sega and Nintendo's output was anything but.
Game Design
Ico Cover Art: The Creative Genesis of An Unforgettable Cover
The inspiration behind Ico's timeless cover
Branding
Sony Design: In 1981, Sony Asked The Public To Redesign Their Logo
Sony dared global designers to revamp their logo, but the bold move didn't stick