Source: PIA PIA’s Paris Poster: Why You Should Always Double-Check Your Work Word of advice: always double check your work before publishing Branding Jessica Hamilton Jan 10, 2025 — 2 min read
Dario standing with his art. Source: Dario Campanile The Story Behind Dario Campanile’s Iconic Paramount Painting Hollywood’s iconic mountain, reimagined by Dario Campanile’s genius Branding Art Jessica Hamilton Jan 9, 2025 — 3 min read
One of Paul Rand's finest pieces of work Paul Rand’s $100K Cube: The Story Behind the NeXT Logo When Steve Jobs launched NeXT, he didn’t just want a logo; he wanted a statement Graphic Design Branding Jessica Hamilton Jan 7, 2025 — 2 min read
It's no surprise that Pantone suddenly have a great deal of merch in 'Mocha Mousse' to shift. Source: Pantone Mocha Mousse: The Marketing Machine Behind Pantone’s Colour of the Year Pantone's colour of the year has the design industry debating... Again Branding Chris Kernaghan Dec 5, 2024 — 2 min read
The path to an iconic logo How PlayStation’s Iconic Logo Almost Didn’t Happen How one of the most recognised logos of all time nearly never came to be Branding Game Design Chris Kernaghan Nov 23, 2024 — 4 min read
A still from Coca-Cola’s AI-powered ad created by Silverside. Credit: Coca Cola AI Holiday Ads: Brilliant or Just a Bit Meh? Coca-Cola's AI holiday ads spark debate over creativity and connection Branding Jessica Hamilton Nov 23, 2024 — 2 min read
The new logo is proving divisive. Source: Jaguar Jaguar’s New Logo: A Bold Leap or a Misstep? Jaguar's minimalist logo lacks the roar of its storied past Branding Chris Kernaghan Nov 19, 2024 — 2 min read
Liquid Death x Dr. Squatch Liquid Death and Dr. Squatch: Soap for Psychos or Just Good Marketing? Liquid Death and Dr. Squatch’s 'Soap for Psychos' brings bold, irreverent marketing to soap, embracing cult aesthetics Branding Jessica Hamilton Nov 8, 2024 — 2 min read