Mocha Mousse: The Marketing Machine Behind Pantone’s Colour of the Year
Pantone's colour of the year has the design industry debating... Again
Branding
How PlayStation’s Iconic Logo Almost Didn’t Happen
How one of the most recognised logos of all time nearly never came to be
AI Holiday Ads: Brilliant or Just a Bit Meh?
Coca-Cola's AI holiday ads spark debate over creativity and connection
Jaguar’s New Logo: A Bold Leap or a Misstep?
Jaguar's minimalist logo lacks the roar of its storied past
Liquid Death and Dr. Squatch: Soap for Psychos or Just Good Marketing?
Liquid Death and Dr. Squatch’s 'Soap for Psychos' brings bold, irreverent marketing to soap, embracing cult aesthetics
Pantone 448 C: How “The Ugliest Colour in the World” Made Its Mark
A dark, muddy brown, Pantone 448 C claims the title of “the ugliest colour in the world.”
Tesco's Bold 'Icons' Campaign: A Feast for the Eyes or a Recipe for Confusion?
Tesco lets the food do the talking in this exclusive ad campaign