Jaguar’s New Logo: A Bold Leap or a Misstep?
Jaguar's minimalist logo lacks the roar of its storied past
Branding
Liquid Death and Dr. Squatch: Soap for Psychos or Just Good Marketing?
Liquid Death and Dr. Squatch’s 'Soap for Psychos' brings bold, irreverent marketing to soap, embracing cult aesthetics
Pantone 448 C: How “The Ugliest Colour in the World” Made Its Mark
A dark, muddy brown, Pantone 448 C claims the title of “the ugliest colour in the world.”
Tesco's Bold 'Icons' Campaign: A Feast for the Eyes or a Recipe for Confusion?
Tesco lets the food do the talking in this exclusive ad campaign
Mountain Dew’s New Logo: A Rebrand for a New Generation?
Mountain Dew has a new look, and we love it
J-EIGHT’s Box Concept Illustration Series: Where Packaging Becomes Art
The product experience should start with the box, and it certainly does here
Mozilla’s New Look: A Nostalgic Yet Bold Step Forward
Reclaim the internet! ✊