Branding
Liverpool FC’s New Look: A Masterclass in Modern Heritage
Modernized, not reinvented—Liverpool FC refines heritage with smart design
Branding
Graphic Design
Time Magazine’s Latest Cover: A Masterclass in Power Play
The Time editorial team knows exactly how to grab attention and spark debate
Branding
Walmart's new blue-themed branding marks its most significant update in almost 20 years
Walmart has refreshed its brand for the first time in 20 years, though the changes are so subtle it feels like a game of spot the difference
Branding
PIA’s Paris Poster: Why You Should Always Double-Check Your Work
Word of advice: always double check your work before publishing
Branding
The Story Behind Dario Campanile’s Iconic Paramount Painting
Hollywood’s iconic mountain, reimagined by Dario Campanile’s genius
Graphic Design
Paul Rand’s $100K Cube: The Story Behind the NeXT Logo
When Steve Jobs launched NeXT, he didn’t just want a logo; he wanted a statement
Branding
Mocha Mousse: The Marketing Machine Behind Pantone’s Colour of the Year
Pantone's colour of the year has the design industry debating... Again
Branding
How PlayStation’s Iconic Logo Almost Didn’t Happen
How one of the most recognised logos of all time nearly never came to be
Branding
AI Holiday Ads: Brilliant or Just a Bit Meh?
Coca-Cola's AI holiday ads spark debate over creativity and connection
Branding
Jaguar’s New Logo: A Bold Leap or a Misstep?
Jaguar's minimalist logo lacks the roar of its storied past
Branding
Liquid Death and Dr. Squatch: Soap for Psychos or Just Good Marketing?
Liquid Death and Dr. Squatch’s 'Soap for Psychos' brings bold, irreverent marketing to soap, embracing cult aesthetics
Graphic Design
Pantone 448 C: How “The Ugliest Colour in the World” Made Its Mark
A dark, muddy brown, Pantone 448 C claims the title of “the ugliest colour in the world.”