Branding
Built from Circles, Burned into Memory: The Enduring Power of the Aphex Twin Logo
Aphex Twin's iconic logo: hand-drawn geometry defined 90s electronic identity
Branding
Branding
The Star Wars Logo That Never Made It
Before the icon, Star Wars had a weirder, geometric 1976 logo
Branding
The Apple Logo: Why the Bite Still Matters
A simple silhouette that's clean, friendly, and easy to remember. Typical Apple
Branding
Design Lessons from Abrdn: Why ‘Cllng Yr Brnd Smthng Lk Ths’ Was a Bad Idea
When Aberdeen Standard Life rebranded to Abrdn in 2021, the internet had a field day. It wasn’t bold. It wasn’t modern. It just looked like a typo
Branding
Liverpool FC’s New Look: A Masterclass in Modern Heritage
Modernized, not reinvented—Liverpool FC refines heritage with smart design
Graphic Design
Time Magazine’s Latest Cover: A Masterclass in Power Play
The Time editorial team knows exactly how to grab attention and spark debate
Branding
Walmart's new blue-themed branding marks its most significant update in almost 20 years
Walmart has refreshed its brand for the first time in 20 years, though the changes are so subtle it feels like a game of spot the difference
Branding
PIA’s Paris Poster: Why You Should Always Double-Check Your Work
Word of advice: always double check your work before publishing
Branding
The Story Behind Dario Campanile’s Iconic Paramount Painting
Hollywood’s iconic mountain, reimagined by Dario Campanile’s genius
Graphic Design
Paul Rand’s $100K Cube: The Story Behind the NeXT Logo
When Steve Jobs launched NeXT, he didn’t just want a logo; he wanted a statement
Branding
Mocha Mousse: The Marketing Machine Behind Pantone’s Colour of the Year
Pantone's colour of the year has the design industry debating... Again
Branding
How PlayStation’s Iconic Logo Almost Didn’t Happen
How one of the most recognised logos of all time nearly never came to be