PLEASURES x 'Evangelion'? Yes Please

PLEASURES has announced its latest highly anticipated collaboration with the iconic anime series Evangelion.

This exclusive collection, launching on July 12, 2024, promises to fuse the distinctive PLEASURES aesthetic with the unique codes and imagery of Evangelion, creating a perfect synergy between fashion and pop culture.

Since its inception in 2015 by Alex James and Vlad Elkin, the Los Angeles-based streetwear label PLEASURES has made waves with its bold graphic designs and distinctive SoCal street style.

Known for its creative collaborations with brands like Reebok, Joy Division, PUMA, and Moose Knuckles, PLEASURES now adds Evangelion to its impressive roster of partnerships.

Evangelion, created by Hideaki Anno and debuting in 1995, has captivated millions with its complex storytelling and deep philosophical themes, leaving an indelible mark on popular culture. The PLEASURES x Evangelion collection extends this influence into contemporary fashion.

The collection features a meticulously curated selection of garments and accessories that celebrate the legacy of Evangelion.

From graphic tees, hoodies, jackets, and trousers to hats, each item is designed with artwork and motifs inspired by the series, encapsulating the essence of both Evangelion and the PLEASURES brand.

As part of the launch, PLEASURES will pre-release a limited edition T-shirt at AnimeExpo in Los Angeles from July 4-7, in collaboration with JapanLA. This exclusive piece will serve as a preview of the collection. The official launch will be available online at pleasuresnow.com and selected retailers starting Friday, July 12.

The PLEASURES x Evangelion line will be available exclusively through pleasuresnow.com and select retailers on July 12.