Branding
WHSmith's Rebrand: A Closer Look at the Trial, Challenges, and the Path Forward
Word on the street has it that the half-arsed attempt at rebranding is a bit shite
Latest
Game Design
Anywhere City Chronicles: Unraveling the Design Anomalies of Grand Theft Auto 2
Was GTA 2's design a tangled mess of themes and visual ideas?
Game Design
Surprising Depths: The Emotional Resonance in Cyberpunk's Storytelling
A love letter to Cyberpunk 2077, a game that resonated with my emotions
Game Design
Was Wipeout Fusion the Black Sheep of the Family?
TDR: "We do not pitch for jobs..."
User Experience
Is Apple capable of designing a usable mouse?
Remembering Jobs’ relentless approach to product design, and how a sufficient mouse design never came to be.
Game Design
Why Do I Play Inverted: Unraveling the Origins and Preferences of Inverse Controls in Gaming
Unlocking the Upside Down: Navigating the World of Inverted Controls
Game Design
Did You Know? Unlocking Die Hard Trilogy's Debug Secrets
Now I can design my own levels, ho ho ho!
Announcement
Design Disruption: The Unraveling Tale of Adobe and Figma's Unmatched Merger
Designers everywhere take a big sigh of relief.
Ten Reasons Why
Ten Reasons Why: Shenmue Was Ahead of It’s Time
Would you like to play a game of 'Lucky Hit'?
Game Design
Tweeting in Style: A Journey into Aesthetic Excellence
A look behind some of the best aesthetic accounts available on Twitter
User Experience
Tesla Has a Design Problem
It seems the Cybertruck would be better suited within the world of 90s video game Carmageddon than downtown LA.
Branding
Contender Eliminated: Deconstructing the Controversy Around THOSE Wipeout Ads
Some experiences were created and intended for a market of nine-to-fivers who moonlit as night-trippers. They wanted something edgier and cooler, and Sega and Nintendo's output was anything but.