Lunchly’s Bold Branding: How MrBeast, Logan Paul, and KSI Disrupt the Lunch Market with Striking Design

It remains to be seen if the controversy around Mr. Beast will have an impact on his latest collaborative effort with two other so-called influencers, KSI and Logan Paul.

Logan Paul himself is no stranger to controversy, yet he seems to be doing better than ever with the release of Lunchly.

Have MrBeast, Logan Paul, and KSI set a new bar in design with their bold and energetic approach?

Probably not, but these designs will no doubt standout among other products on supermarket shelves.

Aimed at challenging the decades-old Lunchables, their branding strategy leans heavily into their personal styles and a shared vision of disruption, fun, and health-conscious alternatives for kids and young adults alike.

But does the design live up to the hype?

Loud and Proud Design: Capturing Attention

First impressions matter, and Lunchly seemingly knows how to make one.

Looking at the promotional imagery, the vibrant red backdrop instantly commands attention. The word "Lunchly" in bold white letters contrasts sharply with the red boxes, making it nearly impossible to ignore.

The use of red is a classic technique in marketing—it symbolises energy, urgency, and excitement—emotions that these influencers have built their brands around. This design choice isn’t just eye-catching; it’s a statement.

It shows that Lunchly aims to disrupt, much like the personalities behind it have done in their respective careers.

From MrBeast's viral challenges to Logan Paul’s daring content and KSI's infectious energy, the branding reflects their larger-than-life personas.

Consistency is Key: Tying in Established Brands

One of the most striking aspects of the design is how it seamlessly integrates Prime and Feastables, the other wildly successful products from the trio.

Both brands share similar design aesthetics—bright, minimalistic, and fun—which reinforces the cross-promotion while keeping everything cohesive. Logan Paul and KSI hold Prime hydration bottles in vibrant colors, which pop against the sea of red Lunchly boxes.

The pairing is intentional: not only does it serve as product placement for their beverage brand, but it also reinforces the idea that Lunchly offers a more "complete" lunchtime experience.

Whether or not the contents of Lunchly is healthier, as Paul claims, remains to be seen.

By placing Feastables snack bars in Lunchly packages, the group claim to elevate a standard boxed lunch into something more premium, appealing to both young audiences and health-conscious parents.

Influencer Power Meets Playfulness

There’s no denying the playful element of Lunchly’s branding. From the oversized smiles to the quirky poses of KSI, Logan Paul, and MrBeast, the message is clear: this is not your average boxed lunch.

This is a lunch box endorsed by someone who has multiple lawsuits against them for alleged crypto scams. This playful branding targets a young, Gen Z and Millennial audience who not only want convenience but also crave authenticity.

The influencers’ presence on the packaging lends credibility to the product’s promise: if these three fun-loving, world-renowned content creators endorse Lunchly, it must be worth trying.

Unless Jamie Oliver says otherwise.

Lunchly is a textbook case of how good design can elevate a product.

MrBeast, Logan Paul, and KSI clearly understand the importance of cohesive branding that reflects their personalities while delivering a product that resonates with their audience.

By leaning into vibrant colors, playfulness, and a modernised twist on nostalgia, Lunchly positions itself as more than just a competitor to Lunchables—it’s a complete lunchtime experience tied into their larger product ecosystem.

Whether Lunchly achieves the long-term staying power of Lunchables is yet to be seen, but with this kind of branding, they’re certainly off to an explosive start.

It really comes down to whether or not people still have the appetite for celebrity enforced processed food.