Fiverr’s “Nobody Cares: The Musical” is doing the rounds again.
Originally released in 2024, the ad claimed to be a tongue-in-cheek take on AI in the creative industry. But if you’ve seen it, you’ll know: it’s less satire, more shrug.
Fiverr positions AI like a neutral hammer—just a tool—and mocks the idea that people should even care who (or what) made the work.
That would be fine if they weren’t a platform built on human talent.
Who thought this was the vibe?
The ad shows dancing characters singing lines like “Just make it work fast and we’ll give it a shot.” It’s all AI-generated. The song, the animation, the delivery. The irony, they claim, is intentional.
The problem? It’s not ironic—it’s hollow.
In the last year alone, AI’s role in design, writing, and art has raised huge questions.
There’s been pushback over consent, copyright, job displacement, and quality. If you’ve worked in creative tech for more than five minutes, you’ve heard the debate.
So, when a company that profits from creatives rolls out a smirking musical that downplays it all? That hits different.
Now THIS is how you make your audience abandon you! Bravo! - @Cougarrr
The ad is based on Fiverr’s own AI Usage Report. It highlights that nearly half of UK freelancers question the quality of AI work. But instead of digging into that stat, Fiverr spins it into a ‘who cares anyway’ joke.
It’s a bold move to ignore your own findings.
Public reaction has been mixed, leaning negative. Some users echo the ad’s message: “Focus on the work, not the tool.” But others hit back hard. One comment summed it up:
“Actually. A lot of people care. Maybe take the vibrating glasses out of your a** and use them to read the room.”
Fair.
Why it still matters
This ad keeps resurfacing because it represents a larger shift. Some platforms are racing to adopt AI while pretending it doesn’t undermine the people they built their name on.
Fiverr isn’t the only one. Adobe got heat. So did Stack Overflow. It’s not new.
But when brands try to soften the blow with musicals and satire, it comes off as tone-deaf. Not clever. Not edgy. Just… off.
Here’s the thing: creatives aren’t scared of tools. We’ve always used them. AI isn’t the end of craft, but how we frame it matters.
If Fiverr had used this moment to show how creatives are using AI well—or to highlight both the gains and the risks—it might have worked. Instead, they gave us a puff piece dressed in smug humor.
Until these platforms stop treating AI like a quirky assistant and start addressing the real concerns around it, these ads will keep landing flat.
And yeah—people do care.
