Case Study: Catagen - feedme.design

The Challenge

Hitting the Limits of Squarespace

Catagen came to us with a problem many growing businesses face: they had outgrown their website platform. Their Squarespace site had served them well in the early days, but as their team expanded and their technical requirements became more sophisticated, the limitations became clear.

Limited flexibility for custom functionality and integrations
Difficulty scaling the site as the business grew
Team needed more control over content and structure
Wanted a solution that could evolve with the business without requiring a rebuild every few years

They needed a platform that could handle their current requirements while remaining flexible enough to accommodate future growth — without sacrificing the ease of use their team had come to expect.

The Solution

Enterprise WordPress, Done Right

We rebuilt Catagen's entire web presence from the ground up on WordPress, hosted on WP Engine — a managed WordPress platform known for enterprise-grade performance, security, and reliability.

The approach was straightforward but comprehensive:

Custom theme development: Built a bespoke WordPress theme tailored to Catagen's brand and technical requirements
Divi integration: Incorporated Divi page builder to give the Catagen team intuitive, drag-and-drop editing capabilities without sacrificing code quality
WP Engine hosting: Migrated to WP Engine for automatic backups, staging environments, and enterprise-level security
Performance optimization: Configured caching, CDN, and image optimization from day one
Security hardening: Implemented security best practices, monitoring, and regular updates

The goal was to give Catagen the best of both worlds: the power and flexibility of WordPress with the ease of use they had on Squarespace.

6-8

Weeks from design to launch

Years ongoing partnership

Platform that scales

The Outcome

A Website That Works as Hard as They Do

The migration to WordPress wasn't just a technical upgrade — it fundamentally changed how Catagen manages their online presence.

Faster & More Scalable

Built on WP Engine's infrastructure with performance optimization baked in from the start. The site handles traffic spikes and content growth without breaking a sweat.

Team Empowerment

Catagen staff can make content updates, add pages, and publish news without needing a developer. Divi gives them creative control with guardrails.

Peace of Mind

Automated backups, security monitoring, and regular maintenance mean the Catagen team can focus on emissions testing — not WordPress troubleshooting.

Long-Term Partnership

Four years of ongoing support means we've evolved the site alongside the business, adding features and optimizations as needs change.

Built for Every Device

The site is fully responsive, delivering a seamless experience whether the Catagen team is updating content from a desktop or their customers are browsing on mobile.

The navigation adapts intelligently across devices, ensuring easy access to all content whether browsing services, reading case studies, or getting in touch.

Today, Catagen has a website that reflects the quality and professionalism of their work in green emissions testing — and a platform that will grow with them for years to come.

"Chris handled our migration seamlessly and has been invaluable ever since. His technical expertise and responsiveness gave us confidence to focus on our business while he managed everything WordPress-related."

Sonya

Chief Commercialisation Officer, Catagen

Catagen: From Squarespace to Scalable WordPress